Political Audiences

    Political & Civic Engagement Data

    Target voters and politically engaged audiences with precision using district-level data, issue-based interests, and real-time search listening signals.

    District Targeting

    Reach voters by district competitiveness and turnout patterns

    Issue Voters

    Target based on political interests and social issue engagement

    Search Listening

    Identify voters researching candidates, issues, and registration

    Political Audience Segments

    Comprehensive targeting across district data, interest signals, and real-time search intent

    Political & Social Interests

    3 segments
    Political & Social Issues
    Politics
    Sustainability & Climate Action

    District Targeting

    7 segments
    Solid R District
    Competitive R District
    Battleground District
    Competitive D District
    Solid D District
    Low Turnout District
    High Turnout District

    Issue-Based Search Intent

    25 audiences built from real-time search listening

    Each audience is created by identifying users actively searching for specific issues, policies, and advocacy topics. Expand any audience to see example search keywords.

    How Our Political Data Works

    Combining geographic targeting, interest signals, and real-time search intent to reach politically engaged audiences

    District-Level Data

    Voter turnout patterns, competitiveness scores, and demographic distributions mapped to Congressional and state legislative districts.

    Interest & Engagement Signals

    Social media engagement with political content, issue advocacy, and civic participation indicators across platforms.

    Search Listening

    Real-time intent signals from searches for candidates, ballot measures, voter registration, polling locations, and policy issues.

    Behavioral Patterns

    Campaign donation history, petition signing, rally attendance, news consumption patterns, and political content sharing.

    Search Listening Advantage

    Our proprietary search listening technology captures real-time voter intent signals that traditional interest targeting misses. We identify individuals actively researching:

    • Candidates and ballot measures in their district
    • Voter registration deadlines and polling locations
    • Policy positions and issue explainers
    • Campaign events and town halls

    This intent data is layered with demographic information and district targeting to create highly precise political audiences.

    Ready to Reach Politically Engaged Voters?

    Combine district targeting, issue-based interests, and search intent to reach the right voters at the right time.

    Used by campaigns, advocacy groups, and political consultants nationwide