About AMAP Data
AMAP Data is the audience data product of Goldfish Ads LLC, a media company based in New York, NY. AMAP exists to answer a single question for media buyers: where is the audience, and how do I buy it without touching anyone's personal data?
Every AMAP segment is built at census block group level from census and public government datasets combined with proprietary search listening and social listening signals. Nothing in the pipeline stores or passes a cookie, a device identifier or a personal record — the unit of targeting is a geography, not a person.
Segments are distributed and activated through The Trade Desk and every major DSP and supply-side platform, so the same cohort definition can run across CTV, display, mobile, social, streaming audio and digital out-of-home without being rebuilt per channel.
Where AMAP activates
How AMAP builds audiences
Public and government data
Census and other published datasets provide the stable demographic and household backbone of every cohort.
Search and social listening
Live query clusters and public interest signals are aggregated to geography to capture what people are actively researching.
The Geograph
All signals resolve to one geographic grid, so any segment can be scored, ranked and compared against any market.
Activation
Finished cohorts move into the buying platform as segments or curated deals, ready for CTV, display, audio and DOOH.
Leadership
- Andrew Simon — Chief Executive Officer
- Jason Bamford — Chief Product Officer
Sister properties
- goldfishads.com — Goldfish Ads — media and DOOH activation
- doohmarketing.com — Out-of-home planning and market intelligence
- media-dooh.com — Campaign mapping and inventory tooling